Behind The Scenes - Lightwell Blog

Virtual Magic Behind the ITV World Cup Studio Revealed

For the past five weeks, ITV have been broadcasting all of their studio content for the FIFA World...

JimJul 16, 2026

Screen grab of the NCS article covering the ITV World Cup Studio in New York.

Behind The Scenes Unreal Engine VirtualSet

Passion for Virtual Design Brings Soul To ITV’s World Cup

The ITV FIFA World Cup 2026 studio, designed by BK Design Projects and Lightwell, was featured on Newscaststudio.com, highlighting the significance of design in engaging viewers. The stunning physical set beautifully integrates with its iconic New York location, enhancing the overall production.

JimJul 7, 2026

A scene from inside the virtual set built for the ITV World Cup studio, in Brooklyn, NY

Behind The Scenes Design VirtualSet

Professional Pride and the Trade Press: TVBEurope on the ITV Sport World Cup Studio

The article published by TVBEurope highlights the collaboration behind the ITV Sport FIFA World Cup 2026 studio, focusing on its innovative hybrid environment. It emphasises the unique challenges and creative solutions involved in the project. Coverage in trade media is valuable for revealing the project’s significance to industry decision-makers, enhancing visibility and credibility.

JimJun 28, 2026

Behind The Scenes Unreal Engine Virtual Production VirtualSet

Real‑time design is reshaping the way broadcast environments are conceived, developed, and delivered

Real‑time design is reshaping the way broadcast environments are conceived, developed, and delivered, with tools such as Unreal...

JimMar 11, 2026

A low, wide angle view of the greenscreen studio used for the BBC's Tokyo Olympics coverage, in 2021. Designers and lighting director are in conversation, probably discussing the lighting that is being installed.

Behind The Scenes Uncategorized Virtual Production VirtualSet

The Real World Behind The Virtual World

These photos illustrate the unseen phase of assembling the BBC's greenscreen virtual set for the Tokyo Olympics. This critical groundwork involved blending imagination with engineering. The design team, after extensive immersion, began to perceive the physical space as complete, even before the green vanished, paving the way for the seamless final product.

JimDec 18, 2025

View inside our virtual set concept, created for a pitch for BBC Sport

Behind The Scenes Virtual Production VirtualSet

One That Got Away: Our BBC FIFA Women’s World Cup Pitch 2023

Sharing designs that don’t win is part of celebrating the creative process. They remind us that innovation isn’t only measured by what reaches the screen, but also by the ideas that push boundaries along the way. Lightwell's designs for the FIFA Womens World Cup in 2023, was one such design.

JimDec 3, 2025