Professional Pride and the Trade Press: TVBEurope on the ITV Sport World Cup Studio
The article published by TVBEurope highlights the collaboration behind the ITV Sport FIFA World Cup 2026 studio, focusing on its innovative hybrid environment. It emphasises the unique challenges and creative solutions involved in the project. Coverage in trade media is valuable for revealing the project’s significance to industry decision-makers, enhancing visibility and credibility.
3 Olympic Games – One Golden Thread – 3 Innovative Virtual Sets
Explore the evolution of BBC Sport's virtual sets from Tokyo 2020 to Paris 2024 Olympics, highlighting design changes, techniques, and previously unseen visuals.
Real‑time design is reshaping the way broadcast environments are conceived, developed, and delivered
Real‑time design is reshaping the way broadcast environments are conceived, developed, and delivered, with tools such as Unreal...
Virtual Production + AI: An In-Camera VFX Game Changer
I wanted to highlight this really insightful piece from Noah Kadner on where Ai can be a benefit...
The Real World Behind The Virtual World
These photos illustrate the unseen phase of assembling the BBC's greenscreen virtual set for the Tokyo Olympics. This critical groundwork involved blending imagination with engineering. The design team, after extensive immersion, began to perceive the physical space as complete, even before the green vanished, paving the way for the seamless final product.
One That Got Away: Our BBC FIFA Women’s World Cup Pitch 2023
Sharing designs that don’t win is part of celebrating the creative process. They remind us that innovation isn’t only measured by what reaches the screen, but also by the ideas that push boundaries along the way. Lightwell's designs for the FIFA Womens World Cup in 2023, was one such design.
Lightwell.tv
If you enjoy following my creative journey here at lightwell.design, I invite you to explore the full scope of our work at lightwell.tv. It’s the home of Lightwell’s studio projects. From concept to execution, our case studies dive deep into the thinking, craft, and collaboration behind each piece.
Winter is coming…
While summer’s still with us, creative teams are already looking ahead to the festive season and the 2026 Winter Olympics in Italy.
We’ve been looking back on our work for the BBC’s 2022 Beijing Winter Olympics - a standout example of how virtual production can elevate live sports coverage through bold design and technical innovation.
Updated Virtual Set Design Reel
We've updated the Lightwell reel to include some shots from our UEFA Womens Euros 2025 designs.
Virtual Set for ITV UEFA Womens World Cup
As well as designing the virtual set for the BBC, Lightwell were also behind the design of the virtual studio used by ITV Sport for their coverage of the UEFA Women’s World Cup 2025.