Sharing designs that don’t win is part of celebrating the creative process. They remind us that innovation isn’t only measured by what reaches the screen, but also by the ideas that push boundaries along the way.
I’ve added a set of images to the main Lightwell blog to share our vibrant design for the BBC’s FIFA Womens World Cup, in 2023. The team we were part of weren’t successful, in the event. The design never made it to broadcast, but through the blog, we have a chance to share the design. It would have been a really satisfying piece of virtual production, but unfortunately, it wasn’t to be.
You can visit the blog page here: https://www.lightwell.tv/blog-posts/the-designs-you-dont-see-our-bbc-fifa-womens-world-cup-pitch-2023